Etihad Airways

UX, UI, Brand & Identity Design

On average, over 8 million people travel on an airplane every year. While in transit, a majority of the passengers use the in-flight-entertainment system, especially if it's a long distance flight. However, most of today's in-flight entertainment systems are still stuck in the ‘90s.

For this project, I was tasked to rethink and redesign an in-flight entertainment system along with rebranding the airlines identity, enhancing the brand and value with a digital user experience.

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• User Research

• Customer Experience

• E-Commerce

• Branding and Identity

• Interaction Design

• Wireframing

• Prototyping

• UI Design

• UX Design

• Visual Direction

• Copy Writing


• Adobe Photoshop CC

• Adobe Illustrator CC

• Balsamiq Mockups

• Invision App