A startup company called Musika launched a media product two years ago. It is a freemium model that has a mobile-web experience and a mobile app for both iOS and Android.
The companyʼs business strategy was to first build a user base by offering a free product and then evolve the feature set so they could monetize on a premium (paid) product.
At this point, the product has been well received and has a healthy user base of free users. They now need to design an experience that will allow users to subscribe and pay a monthly fee.
Iʼd like to explore and learn more about potential music app users, including how they choose subscribe to a premium version of the app. In addition to help understand what is they look for in a music app.
of the global recorded music industryʼs revenue comes from streaming.
of music streaming market comes from Spotify.
of music streaming market comes from Apple Music.
of music streaming market comes from Youtube Music.
of music streaming market comes from Amazon Music and Tencent Music.
people globally have paid for music subscription
Americans have paid for streaming subscriptions
the global music industry is expected to see a Compound annual growth rate of
The music industry is worth
Doesnʼt like her music being interrupted with paid ads.
No way to find her favorite song in a karaoke version or album.
Being able to sing karaoke to her favorite songs when sheʼs at a friends party.
I want to be able to sing karaoke to my favorite songs.
Listen to what my favorite celebrity listens too on there spare time.
I want to be able to share my music to my friends via social media.