SERJ KHOROZIAN · PRODUCT DESIGNER · SUNNYVALE, CA

I turn
complex products into clear,
shippable experiences.

10+ years across e-commerce, enterprise and connected products. Most recently seven years at iHerb, designing shopping experiences and reusable UI for 16M+ customers in 180+ countries. Before that: a 0→1 iOS app that was acquired, and work for Apple, Google Cloud, NVIDIA and Wolters Kluwer.
View Selected Work
COMPANIES I'VE DESIGNED FOR
Google Logo
Apple Logo
Nvidia Logo
Wolters Kluwer Logo
iHerb Logo

SELECTED WORK

E-COMMERCE · DESIGN SYSTEMS · RESPONSIVE WEB

iHerb

Homepage, product and landing page design, reusable UI and campaigns for a global health and wellness store.
7 years of e-commerce UI for 16M+ customers in 46+ languages.

AI Capstone Projects

AI, Mobile App, UI/UX

AI Travel Assistant

Coming Soon!
AI, Website, UI/UX

Claude AI Website Generator

Coming Soon!

CLIENT & PARTNER WORK

0→1 PRODUCT · IoT · iOS

Mobilogix

A connected motorcycle app for locating, tracking and remotely controlling a bike.
Shipped 0→1 · Acquired 2022
UX ARCHITECTURE · DESIGN SYSTEM · E-COMMERCE

Audio Digest

A reusable design system for a medical education platform at Wolters Kluwer.
One system for 4,000+ catalog items
ENTERPRISE · DESKTOP UX/UI

Google Cloud

Clear pathways through dense product content for developers, IT teams and buyers.
Desktop structure carried into tablet and mobile
WEB PRODUCTION · LOCALIZATION

Apple

Apple.com launch pages for the Homepage, HomePod and (PRODUCT) RED.
Launch-ready across desktop, tablet and mobile
WEB DESIGN · VISUAL DESIGN · CAMPAIGNS

NVIDIA GeForce

Responsive product, support and launch pages, extended into campaigns.
4 web experiences, 6 campaign pieces, 3 months

ABOUT

Designing with clarity, curiosity, and purpose.

I’m a Product Designer with 10+ years of experience designing digital products, enterprise platforms, eCommerce experiences, and responsive web products for teams and brands including Google Cloud, Apple, NVIDIA, iHerb, and Wolters Kluwer.

My work sits at the intersection of product thinking, UX, visual design, and scalable design systems. I enjoy taking complex products, workflows, and information and turning them into experiences that feel clear, intuitive, and easy to use.

I’m also expanding my focus into AI product design, exploring how thoughtful UX can make intelligent products feel more useful, understandable, and human.

When I’m not designing pixels, you’ll usually find me traveling the globe, exploring new places and discovering new food, art, and ideas.

LET'S BUILD SOMETHING

Have a project worth designing ?

I’m currently open to Product Designer and UI/UX roles, as well as meaningful contract opportunities. If you’re building complex products across AI, SaaS, enterprise, or eCommerce and need someone who can turn complexity into clear, intuitive experiences — I’d love to hear from you.

Get in touch
Connect on LinkedIn
  • Based in Sunnyvale, CA

  • Available for remote & hybrid work

  • Replies within 24 hours

© 2026 Serj Khorozian — Made with ♥ in California.