Pawslife

UI/UX & Brand Design


An app for day-to-day pet owners, with key features which will help them make sure their pets are healthy and safe.

PDF Case Study

Components

• User Research
• Branding and Identity
• Interaction Design
• Wireframing
• Prototyping
• UI Design
• UX Design
• Visual Direction
• Copy Writing

Tools

• Adobe Xd
• Adobe Illustrator CC


Business Goals

Product Goals

• Partner with pet stores and use them to sell there products through our app.

• Generate monthly or yearly income through our tracking feature.

• Have users create accounts.

• Have 4 free key features on the app.

• Have 1 premium subscription feature on the app.

Challenges

Create a unique mobile experience by including all of the necessary tools and service features a pet owner needs.

Consider new features that will align with the business goals and appeal to current and new users.

Problems

Solution

1) Did you know that 1 in 3 pets will get lost or stolen during their lifetime?
That’s about 10 million dogs and cats a year.


2) Do you also know that over 60% of cats and 56% of dogs in the United States are either overweight or obese.


3) Dogs and Cats with separation anxiety will get nervous and destructive when their owners are away.

I decided to design and build an app for day-to-day pet owners, with key features which will help them make sure their pets are healthy and safe.

Features


Browse


Find local Veterinarians, Dog Parks, Pet Stores, Groomers, Dog Walkers, Dog Trainers and Pet Hotels in your area.


Calendar


The ability to manage important events like annual check-ups, shots. etc.


Health Activity


Monitor your pets healthy activity such as Body Temperature, Weight, Heart Rate, Calories Burned, Resting Time, Daily Steps, Water and Food Consumption.


Live Camera Feed


One of the hardest things for pet owners is to leave their fur babies at home alone. It’s a top priority to ensure your pet is safe (and not getting into trouble) while you’re gone. Our live camera offers Two-way communication, send motion and noise alerts to your phone, capture footage while your gone and dispense pet treats


Pet Geo Tracking


Our GPS trackers let you see your pet’s location by using an app, which alerts you whenever he’s gone beyond the preset boundaries.

Research

DOGS

Households that own at least one dog 60.2 Million (48.5%)
Estimated number of pet dogs 89.7 Million
Average number of pet dogs per household 1.49
Dog-owning households with small dogs 50%
Dog-owning households with medium dogs 28%
Dog-owning households with large dogs 35%
Percentage of owned dogs who are spayed or neutered 85%

CATS

Households that own at least one cat 47.1 Million (38%)
Estimated number of pet cats 94.2 Million
Average number of pet cats per household 2.0
Percentage of owned dogs who are spayed or neutered 93%

According to recent findings by the Association for Pet Obesity Prevention (APOP), more than 45 percent of dogs and 58 percent of cats can be classified as overweight or obese.

Approximate Daily Calorix Needs For Average Indoor Pets

DOGS

10 lbs. 200 to 275 calories
20 lbs. 325 to 400 calories
50 lbs. 700 to 900 calories
70 lbs. 900 to 1050 calories
90 lbs. 1100 to 1350 calories

CATS

10 lbs 180 to 200 calories

User Persona - 1

Mike K.

Age: 29
Occupation: Pharmacists
Income: $100,000
Status: Single
Location: Sunnyvale, CA

About

Mike is a Pharmacists for a hospital. He is also a first time pet owner and worries alot about his dog’s daily activity when he is not home.

Needs

• To see what his dog is doing when he is not home.

• To find a personal dog trainer to train his dog because he is a first time pet owner.

• The ability to feed and monitor his pets daily food and water consumption.

Frustrations

• Woring about his pet safety when he is not home.

• Using a web search to properly find a dog trainer to meet his needs.

• Not being able to feed his dog on time when he is running late at work.

User Journey - 1

User Persona - 2

Galine A.

Age: 18
Occupation: Student
Income: $0
Status: Single
Location: Pasadena, CA

About

Galine is a full time Architect student at Cal Poly Pomona. She is also a first time pet owner and worries alot about her cat’s daily activity when she is not home.

Needs

• Locate her cat in the event he escapes from the house.

• To find a pet sitter when she travels for summer vacation.

• The ability to manage important events like annual check-ups, shots. etc.

Frustrations

• Woring about her cat in the event he escapes the house, since he is an indoor cat.

• Using a web search to properly find a cat sitter to meet herneeds.

• Not being able remember important dates.

User Journey - 2

Iconography

Typography

Color Palette

Identity Guidelines

We encourage you to become familiar with the correct uses of the primary logo. The integrity of the logo must be respected at all times. Don’t change the color, add a dropshawdow, strech, condense or change the aspect in any way. Any modification of the logo confuses its meaning and diminishes its impact.




Wireframes

UI Design