Audio Digest
UI/UX & Web Design
Company
Role
UI/UX Designer
Components
UI/UX Design
Responsive Web Design
Customer Experience
Content Management System
Tools
Figma
Sitecore
Adobe CC
/01 About
Audio Digest is a leading provider of high-quality audio continuing medical education. They offer up-to-date, relevant content tailored to your practice, delivering it in a convenient format that allows users to stay informed about the latest developments in their field.
Their mission is to support healthcare professionals in enhancing their knowledge and improving patient care through accessible, expert-driven educational resources.
/02 Problem
Healthcare professionals face challenges in efficiently accessing and engaging with medical audio content on Audio-Digest.org. The platform’s current design may not fully support quick content discovery, personalization, or seamless mobile use, which can lead to frustration and decreased user engagement. Additionally, the need for clear navigation, enhanced accessibility, and an intuitive audio playback experience remains unmet. As a result, users may struggle to find relevant educational material in a timely manner, impacting their ability to stay up-to-date with the latest medical knowledge and improve patient care.
/03 Solution
/04 Objectives
- Quick Access to Content
- Mobile Optimization
- Personalized User Experience
- Accessibility
- Engaging Learning
- Efficient Audio Playback
- Content Management
/05 Persona
Dr. Emily Harris
Bio
Dr. Emily Harris is a busy family physician working in a fast-paced, urban healthcare setting. She is committed to staying current with the latest medical research and treatments but has limited time to dedicate to continuous learning due to her full patient schedule. Emily enjoys listening to medical podcasts and audio summaries during her commute or while exercising. She values quick, concise, and evidence-based content that she can easily apply in her practice.
Age: 38
Occupation: General Practitioner (GP)
Experience: 12 years of clinical practice
Location: Urban hospital and private practice
Tech Savviness: Moderate
I need content that’s quick, relevant, and to the point. I don’t have time to sit through long webinars or research papers, but I still want to stay on top of the latest in medical advancements.
/05.1 Goals
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Stay updated on the latest medical advancements, treatment guidelines, and clinical best practices.
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Learn efficiently with limited time available.
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Access credible, peer-reviewed content in a convenient format.
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Improve patient outcomes by applying the latest evidence-based practices.
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Easily manage and organize audio resources based on her specialties and interests.
/05.2 Frustration
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Limited time to engage with long-form educational content due to a busy work schedule.
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Finding content that is relevant to her specific patient population or area of interest.
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Navigating a platform with complex or unclear categorization, making it hard to find specific topics quickly.
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Inconsistent mobile experience, hindering listening during commutes or while on the go.
/06 Competitive Analysis
Audio-Digest.org operates in a competitive CME market, facing direct rivals like Oakstone and UpToDate, as well as indirect ones such as NEJM Knowledge+ and Harvard Medical School CME. While legacy print and CD-based providers are declining, emerging AI-powered, mobile, and VR/AR platforms are reshaping the industry. To stay ahead, Audio-Digest must continue to innovate amid rapid digital transformation.
/07 Empathy Map
The empathy map informs the design of Audio-Digest.org by highlighting the needs and challenges of medical professionals. The platform should offer concise, specialty-specific content that fits into their busy schedules, be mobile-friendly for learning on the go, and provide high-quality, evidence-based audio content to build trust with users.
/07.1 Says
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I need to stay up-to-date with the latest medical research.
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I prefer audio content because it fits into my busy schedule.
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I want reliable, evidence-based medical content.
/07.2 Thinks
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I need something that's easy to digest while I'm on the go.
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I hope the content is concise and relevant to my specialty.
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Can I trust the sources of information on this platform?
/07.3 Pains
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Learn efficiently with limited time available.
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Access credible, peer-reviewed content in a convenient format.
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Access credible, peer-reviewed content in a convenient format.
/07.4 Does
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I need to stay up to date with the latest medical research.
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Learn efficiently with limited time available.
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Access credible, peer-reviewed content in a convenient format.
/07.5 Feels
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I need to stay up to date with the latest medical research.
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Learn efficiently with limited time available.
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Access credible, peer-reviewed content in a convenient format.
/07.6 Gains
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I need to stay up to date with the latest medical research.
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Learn efficiently with limited time available.
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Access credible, peer-reviewed content in a convenient format.
/08 How Might We...?
The "How Might We?" statements for Audio-Digest.org focus on enhancing the user experience by addressing key challenges such as content discovery, personalization, accessibility, and mobile usability. These statements aim to inspire creative solutions that improve navigation, engagement, and learning outcomes for healthcare professionals using the platform, ultimately making the educational audio content more accessible, efficient, and impactful.
How Might We...?
How might we make it easier for users to find the most relevant audio content based on their specific interests and specialties?
How Might We...?
How Might We...?
How Might We...?
How might we improve the mobile experience to ensure that users can easily access and listen to audio content while on the go?
/09 User Stories
The user stories for Audio-Digest.org focus on enhancing the platform's usability and accessibility for healthcare professionals. They address key needs such as discovering relevant content, receiving personalized recommendations, tracking learning progress, and ensuring easy mobile access. The stories also emphasize the importance of clear audio quality, supplementary materials for deeper learning, and tools for sharing content with colleagues. Additionally, they highlight the need for seamless subscription management and the integration of CME opportunities to support users’ ongoing professional development. These user stories aim to create an intuitive, efficient, and engaging experience for users.
As a
General Practitioner
I Want
So That
As a
I Want
to receive personalized audio based on my previous listening history,
So That
As a
General Practitioner
I Want
So That
As a
General Practitioner
I Want
So That
I can select material that matches the time I have available.
/10 Typography
Audio-Digest's choice of fonts blends professionalism with readability to complement its professional and modern brand identity. Georgia for the primary headlines provides an timeless, serif font that is solid and sophisticated, optimal in grabbing attention and instilling an element of trustworthiness. When paired with Fira Sans as the primary font, a clean, sans-serif type, the color palette provides an optimal balance of readability and futurism. Fira Sans encourages accessibility and legibility in digital and print formats, and the use of both fonts underlines Wolters Kluwer's commitment to delivering clear, precise, and forward-looking solutions in an accessible, yet professional, manner.
Aa
Georgia
abcdefghijklmnopqrstuvwxyz
01234567890
Aa
Fira Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
/11 Color Palette
Audio-Digest's color palette is a strategic blend of professionalism and innovation. The combination of Blue, Dark Blue, and Light Blue embodies trust, reliability, and expertise, core principles of the brand. Dark Grey and Light Grey provide a sleek, modern foundation, exuding sophistication and neutrality. Apple Green introduces a touch of freshness and vitality, symbolizing growth and forward-thinking. Accents of Salmon and Red bring warmth and energy, infusing the palette with passion and creativity. Together, these colors represent Wolters Kluwer’s commitment to delivering trusted, cutting-edge solutions with a dynamic and approachable presence.
WK Blue
HEX: #0083CB
RGB (0 131 203)
WK Apple Green
HEX: #81C242
RGB (129 194 66)
WK Dark Grey
HEX: #404040
RGB (64 64 64)
WK Light Grey
HEX: #F2F2F2
RGB (242 242 242)
WK Dark Blue
HEX: #16629E
RGB (22 98 158)
WK Light Blue
HEX: #A6D2EB
RGB (166 210 235)
WK Salmon
HEX: #ED675B
RGB (237 103 91)
WK Red
HEX: #EE3740
RGB (238 55 64)
/12 Conclusion
The UI/Visual Web design for Audio-Digest.org should prioritize simplicity, ease of navigation, and clarity to help healthcare professionals quickly access relevant audio content. Key features like a user-friendly search function, personalized recommendations, and mobile optimization are essential. The design should focus on presenting content clearly, with intuitive audio controls and easy access to supplementary materials like transcripts. A professional yet approachable aesthetic will foster trust and ensure an engaging, efficient learning experience for users.
