Audio Digest

UI/UX & Web Design

About

Audio Digest is a leading provider of high-quality audio continuing medical education. They offer up-to-date, relevant content tailored to your practice, delivering it in a convenient format that allows users to stay informed about the latest developments in their field. Their mission is to support healthcare professionals in enhancing their knowledge and improving patient care through accessible, expert-driven educational resources.

Launch Site

Role

UI/UX Designer

Project Timeline

Apr 2018 – Apr 2019

Components

  • Customer Experience

  • UX Design

  • UI Design

  • Responsive Web Design

  • Visual Direction

Problem Statement

Healthcare professionals face challenges in efficiently accessing and engaging with medical audio content on Audio-Digest.org. The platform’s current design may not fully support quick content discovery, personalization, or seamless mobile use, which can lead to frustration and decreased user engagement. Additionally, the need for clear navigation, enhanced accessibility, and an intuitive audio playback experience remains unmet. As a result, users may struggle to find relevant educational material in a timely manner, impacting their ability to stay up-to-date with the latest medical knowledge and improve patient care.

Solution

Redesign the user experience to make it more intuitive, personalized, mobile-friendly, and accessible, ensuring that healthcare professionals can quickly and easily access, engage with, and retain valuable medical content on the platform.

Objectives

  • Intuitive Navigation
  • Quick Access to Content
  • Mobile Optimization
  • Personalized User Experience
  • Accessibility
  • Engaging Learning
  • Consistent Branding
  • Efficient Audio Playback
  • Content Management
  • User Support

Persona

Dr. Emily Harris

Age: 38
Occupation: General Practitioner (GP)
Experience: 12 years of clinical practice
Location: Urban hospital and private practice
Tech Savviness: Moderate (Comfortable using apps, digital tools, and online resources)

I need content that’s quick, relevant, and to the point. I don’t have time to sit through long webinars or research papers, but I still want to stay on top of the latest in medical advancements.

Background

Dr. Emily Harris is a busy family physician working in a fast-paced, urban healthcare setting. She is committed to staying current with the latest medical research and treatments but has limited time to dedicate to continuous learning due to her full patient schedule. Emily enjoys listening to medical podcasts and audio summaries during her commute or while exercising. She values quick, concise, and evidence-based content that she can easily apply in her practice.

Goals

  • Stay updated on the latest medical advancements, treatment guidelines, and clinical best practices.

  • Learn efficiently with limited time available.

  • Access credible, peer-reviewed content in a convenient format.

  • Improve patient outcomes by applying the latest evidence-based practices.

  • Easily manage and organize audio resources based on her specialties and interests.

Challenges

  • Limited time to engage with long-form educational content due to a busy work schedule.

  • Finding content that is relevant to her specific patient population or area of interest.

  • Navigating a platform with complex or unclear categorization, making it hard to find specific topics quickly.

  • Inconsistent mobile experience, hindering listening during commutes or while on the go.

  • The need for fast, reliable access to new content in a format that fits seamlessly into her routine.

Technology Needs

  • A mobile-friendly, responsive platform to listen to content on the go.

  • Features to bookmark, organize, and easily find previously listened content.

  • Personalized recommendations based on her specialties (e.g., family medicine, pediatrics).

  • Offline listening options for areas with poor internet connectivity.

  • Simple and efficient navigation that allows quick access to new and relevant audio content.

Behavior

  • Dr. Harris uses Audio-Digest.org primarily during her commute, while exercising, or when she has a few minutes between patient appointments.

  • She prefers concise, high-quality audio summaries that fit into her busy schedule and can be easily consumed in short bursts.

  • She is likely to listen to content that directly applies to her day-to-day practice and interests, such as family medicine updates, pediatric care, and new treatment guidelines.

Motivations

  • Improve her clinical knowledge and skills to provide the best care possible for her patients.

  • Stay informed about the latest medical trends and guidelines, particularly for family practice.

  • Find an educational resource that respects her time and helps her grow professionally without feeling overwhelmed.

Competitive Analysis

Audio-Digest.org operates in the competitive continuing medical education (CME) space, facing challenges from both established and emerging players. Direct competitors like Oakstone, UpToDate, and BoardVitals offer similar audio and online CME solutions, catering to physicians and healthcare professionals. Indirect competitors, including Doximity CME, NEJM Knowledge+, and Harvard Medical School CME, provide broader medical education services that overlap with Audio-Digest’s offerings. Meanwhile, legacy competitors, such as traditional print-based CME providers and older CD/DVD-based learning programs, are losing relevance but still serve some markets. The industry is also rapidly evolving with emerging competitors leveraging AI-driven CME platforms, mobile-first learning apps, podcast-based education, and even VR/AR medical training. As digital transformation reshapes the medical learning landscape, Audio-Digest must continue innovating to stay ahead of both traditional and tech-driven competitors.

Empathy Map

The empathy map informs the design of Audio-Digest.org by highlighting the needs and challenges of medical professionals. The platform should offer concise, specialty-specific content that fits into their busy schedules, be mobile-friendly for learning on the go, and provide high-quality, evidence-based audio content to build trust with users.

How Might We...?

The "How Might We?" statements for Audio-Digest.org focus on enhancing the user experience by addressing key challenges such as content discovery, personalization, accessibility, and mobile usability. These statements aim to inspire creative solutions that improve navigation, engagement, and learning outcomes for healthcare professionals using the platform, ultimately making the educational audio content more accessible, efficient, and impactful.

How Might We...?

How might we make it easier for users to find the most relevant audio content based on their specific interests and specialties?

How Might We...?

How might we provide users with personalized recommendations for audio content to enhance their learning experience and keep them engaged?

How Might We...?

How might we make it simpler for healthcare professionals to track and manage their learning progress over time on Audio-Digest.org?

How Might We...?

How might we improve the mobile experience to ensure that users can easily access and listen to audio content while on the go?

User Stories

The user stories for Audio-Digest.org focus on enhancing the platform's usability and accessibility for healthcare professionals. They address key needs such as discovering relevant content, receiving personalized recommendations, tracking learning progress, and ensuring easy mobile access. The stories also emphasize the importance of clear audio quality, supplementary materials for deeper learning, and tools for sharing content with colleagues. Additionally, they highlight the need for seamless subscription management and the integration of CME opportunities to support users’ ongoing professional development. These user stories aim to create an intuitive, efficient, and engaging experience for users.

As a

General Practitioner

I Want

be able to search for audio content by specialty or topic,

So That

I can easily find the most relevant and up-to-date information for my field.

As a

General Practitioner

I Want

to receive personalized audio  based on my previous listening history,

So That

I can discover new content that matches my interests and learning needs.

As a

General Practitioner

I Want

to know which audio content is eligible for CME,

So That

I can complete my continuing education requirements.

As a

General Practitioner

I Want

to filter the audio content by complexity level or length,

So That

I can select material that matches the time I have available.

Typography

Audio-Digest's choice of fonts blends professionalism with readability to complement its professional and modern brand identity. Georgia for the primary headlines provides an timeless, serif font that is solid and sophisticated, optimal in grabbing attention and instilling an element of trustworthiness. When paired with Fira Sans as the primary font, a clean, sans-serif type, the color palette provides an optimal balance of readability and futurism. Fira Sans encourages accessibility and legibility in digital and print formats, and the use of both fonts underlines Wolters Kluwer's commitment to delivering clear, precise, and forward-looking solutions in an accessible, yet professional, manner.

Aa

Georgia

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

Aa

Fira Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

Color Palette

Audio-Digest's color palette is a strategic blend of professionalism and innovation. The combination of Blue, Dark Blue, and Light Blue embodies trust, reliability, and expertise, core principles of the brand. Dark Grey and Light Grey provide a sleek, modern foundation, exuding sophistication and neutrality. Apple Green introduces a touch of freshness and vitality, symbolizing growth and forward-thinking. Accents of Salmon and Red bring warmth and energy, infusing the palette with passion and creativity. Together, these colors represent Wolters Kluwer’s commitment to delivering trusted, cutting-edge solutions with a dynamic and approachable presence.

WK Blue

HEX: #0083CB
RGB (0 131 203)

WK Apple Green

HEX: #81C242
RGB (129 194 66)

WK Dark Grey

HEX: #404040
RGB (64 64 64)

WK Light Grey

HEX: #F2F2F2
RGB (242 242 242)

WK Dark Blue

HEX: #16629E
RGB (22 98 158)

WK Light Blue

HEX: #A6D2EB
RGB (166 210 235)

WK Salmon

HEX: #ED675B
RGB (237 103 91)

WK Red

HEX: #EE3740
RGB (238 55 64)

Conclusion

The UI/Visual Web design for Audio-Digest.org should prioritize simplicity, ease of navigation, and clarity to help healthcare professionals quickly access relevant audio content. Key features like a user-friendly search function, personalized recommendations, and mobile optimization are essential. The design should focus on presenting content clearly, with intuitive audio controls and easy access to supplementary materials like transcripts. A professional yet approachable aesthetic will foster trust and ensure an engaging, efficient learning experience for users.

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