CASE STUDY · VISUAL DESIGN · CAMPAIGNS
NVIDIA GeForce
THE PROBLEM
WHAT I OWNED
THE OUTCOME
4 web experiences and 6 campaign pieces in 3 months, each distinct but recognizably GeForce.
01 — CONTEXT
NVIDIA GeForce
I designed responsive web experiences across NVIDIA’s GeForce ecosystem, including the GeForce Homepage, the GeForce Experience Support & FAQ page, the GTX 1080 Ti launch page, and the System Requirements page.
Each page served a distinct user need: discovering products and software, exploring a flagship graphics card, or confirming hardware compatibility. Across all of them, I focused on clear content hierarchy, compelling product storytelling, and consistent responsive behavior on desktop, tablet, and mobile.
Working within NVIDIA’s established design system and page framework, I applied and extended existing patterns to new product, launch, and technical content, keeping the experience cohesive across the GeForce brand.
I also carried the visual direction into campaign materials, including email, site skins, display ads, and gaming partner promotions.
02 — CHALLENGE
Complexity Across Experiences
Four pages with very different jobs, one established system, and three screen sizes to design for each.
01 — One Brand, Four Jobs
02 — Dense Technical Content
03 — Many Paths, Many Users
04 — Three Screens, No Shortcuts
Rich imagery and wide spec tables had to work on a phone without becoming a scaled-down desktop page.
03 — KEY DECISIONS
Designing within the system
01
Spend the time on hierarchy
With no wireframing phase, I put my effort into composition and choosing the right existing pattern for each page’s job.
02
Design each breakpoint on purpose
03
Distinct, but clearly GeForce
04 — SOLUTION
Flexible, Branded Experiences
05 — SELECTED WORK
NVIDIA Experiences
Four responsive experiences designed to support product discovery, software education, flagship product storytelling, and technical compatibility across desktop, tablet, and mobile.
EXPERIENCE 01 — FINAL UI
GeForce Homepage
I designed a responsive GeForce homepage that organized product, gaming, driver, and promotional content into clear user pathways. The experience balanced campaign storytelling with discoverability, helping users move toward relevant products, downloads, and supporting resources across desktop, tablet, and mobile.
Key decision:
I led with one hero campaign and grouped everything else into clear product, driver and game pathways, so promotion didn’t bury navigation.
Desktop
Tablet
Mobile
EXPERIENCE 02 — FINAL UI
GeForce Experience Support & FAQ Page
I designed the responsive GeForce Experience Support and FAQ page to organize software requirements, compatibility information, common questions, and support resources in a clear, scannable format. The layout helped users locate answers, review supported features, and access downloads or additional support across desktop, tablet, and mobile.
Key decision:
I put system requirements and the download first, then grouped FAQs by topic, because most visitors arrive with one specific question.
Desktop
Tablet
Mobile
EXPERIENCE 03 — FINAL UI
GeForce GTX 1080 Ti
I designed a responsive launch experience for the GeForce GTX 1080 Ti, combining premium product imagery, performance-focused messaging, technical information, and clear calls to action. The visual direction positioned the graphics card as a flagship product while keeping complex hardware benefits accessible to gaming audiences.
Key decision:
I paired each performance claim with a single visual or figure, keeping the premium feel while making benefits easy to grasp.
Desktop
Tablet
Mobile
EXPERIENCE 04 — FINAL UI
GeForce System Requirements
I designed the responsive GeForce System Requirements page to help users quickly understand hardware compatibility and recommended specifications. I organized technical information around clear visual hierarchy, readability, and responsive behavior so users could review requirements across devices without unnecessary complexity.
Key decision:
On mobile, I turned wide spec tables into stacked cards, so users could check compatibility without scrolling sideways.
Desktop
Tablet
Mobile
06 — SCALE & DELIVERY
Built for Scale
Four responsive pages and six campaign pieces delivered in three months, from the GeForce homepage to partner retail sites.
01 — WEB EXPERIENCES
4 Responsive Pages
Homepage, support, launch and technical pages, each designed for desktop, tablet and mobile.
02 — CAMPAIGNS
6 Campaign Pieces
Key art for Destiny 2, Rocket League, Tekken 7, G-SYNC, GTX 10 Series and Battlebox.
03 — PARTNER RETAIL
10+ System Builders
Battlebox site skins and banners for US and UK partner retailers.
04 — DESIGN SYSTEM
2 Product Tiers, 1 System
One visual language spanning Battlebox Essential (1080p) and Ultimate (4K + VR).
07 — CAMPAIGN EXTENSIONS
Beyond the Core Experience
The visual direction from the GeForce pages was also extended into supporting campaign touchpoints.
I adapted campaign messaging, imagery, and visual direction across email, site skins, display advertising, and gaming partnership promotions. These assets demonstrated how the design system could scale across different dimensions and channels while maintaining a consistent campaign narrative.
CAMPAIGN EXTENSIONS 01 — KEY ART
GeForce GTX Battlebox
CAMPAIGN EXTENSIONS 02 — KEY ART
Destiny 2
CAMPAIGN EXTENSIONS 03 — KEY ART
Rocket League
CAMPAIGN EXTENSIONS 04 — KEY ART
G-SYNC
CAMPAIGN EXTENSIONS 05 — KEY ART
GeForce GTX 10 Series: Gaming Perfected
CAMPAIGN EXTENSIONS 06 — KEY ART
Tekken 7
08 — REFLECTION
Key Learnings
Work Within the System
Match Process to Problem
Design Every Breakpoint
What I’d Do Next
Validate key pages with users and track engagement to measure impact.