Google Cloud
UI/UX & Web Design
Company
Role
UI/UX Designer
Components
UI/UX Design
Responsive Web Design
Customer Experience
Tools
Figma
Adobe CC
/01 About
Google Cloud Platform is a suite of cloud computing services offered by Google that provides a series of modular cloud services including computing, data storage, data analytics, and machine learning, alongside a set of management tools.
/02 Problem
Google Cloud’s website, while comprehensive and feature-rich, currently presents several usability and design challenges that hinder its ability to effectively serve a wide range of users—from technical professionals to business decision-makers. The website struggles with information overload, complicated navigation, and a lack of clear guidance on the user’s journey. As a result, users may find it difficult to quickly identify the cloud services that best suit their needs, understand the value proposition of Google Cloud, or take the necessary next steps, such as signing up or requesting a demo.
Additionally, the website does not fully leverage modern web design principles like Material Design, which could provide a more intuitive, visually cohesive, and engaging experience. Key issues include unclear categorization of products and services, insufficient emphasis on trust and security, and difficulty in accessing relevant partner information. These challenges ultimately result in user frustration, lower engagement, and missed conversion opportunities for Google Cloud.
/03 Solution
To address the user experience challenges on the Google Cloud website, we propose a comprehensive redesign that aligns with modern design principles, specifically Material Design, to improve navigation, content clarity, and overall usability. The solution will focus on simplifying the information architecture, improving visual hierarchy, and enhancing key user touchpoints, ensuring that both technical and non-technical users can easily find the information they need and take meaningful actions.
/04 Objectives
- Enhance User Engagement
- Improve Accessibility and Inclusivity
- Mobile-First and Responsive Design
- Simplify Information Architecture
- Streamline the Conversion Funnel
- Showcase Product Benefits and Use Cases
- Enhance Visual Design and Branding
- Incorporate Personalization and Customization
- Improve Analytics and User Feedback Integration
- Ensure Scalability and Flexibility
/10 Conclusion
This UI Website Project for Google Cloud successfully delivered a polished, high-performance website that embodies Google Cloud’s mission to make cloud technology accessible and easy to use for businesses and developers alike. The site serves as a powerful marketing and resource hub, reinforcing Google Cloud’s position as an industry leader.
