Google Cloud

Context

Google Cloud is a leading suite of cloud computing services that enables businesses and developers to build, deploy, and scale applications on Google’s secure global infrastructure. Its offerings span computing, storage, data analytics, artificial intelligence, and networking—helping organizations innovate faster and operate more efficiently.

Google Cloud’s mission is to accelerate every organization’s digital transformation through data, AI, and cloud technologies—empowering them to innovate securely, sustainably, and at scale.

Problem

Google Cloud’s website, while robust and content-rich, presents several usability and design challenges that limit its effectiveness across diverse user groups—ranging from technical professionals to business decision-makers. The site suffers from information overload, complex navigation, and a lack of clear user pathways, making it difficult for visitors to quickly identify relevant cloud solutions or understand Google Cloud’s value proposition.

Additionally, the interface does not fully align with modern web and Material Design principles, resulting in a less cohesive and intuitive experience. Key pain points include unclear categorization of products and services, limited visibility of trust and security messaging, and difficulty locating partner resources. These issues contribute to user frustration, reduced engagement, and missed conversion opportunities.

Solution

To address the user experience challenges on the Google Cloud website, we propose a comprehensive redesign that aligns with modern design principles, specifically Material Design, to improve navigation, content clarity, and overall usability. The solution will focus on simplifying the information architecture, improving visual hierarchy, and enhancing key user touch points, ensuring that both technical and non-technical users can easily find the information they need and take meaningful actions.

Real-world impact

Number of Customers

0 +

Annual revenue

$ 0 B

of generative AI unicorns use Google Cloud

0 %

Customer Return on Investment (ROI) over 3 years

Up to 0 %